We spend a staggering amount of time on social media platforms—143 minutes per day, on average, according to 2024 research from GWI. That’s over 36 days per year spent on social media. Some of the time is of course well spent (we are connecting on LinkedIn around this topic after all). But imagine the potential if we reclaimed even a fraction of these hours.
A study from Lund University found that reducing social media use to 30 minutes a day significantly improves mood, focus, and reduces stress. In addition it could free up 687 hours each year—over 34,000 hours over the next 50 years. That’s more than 2 years of our lives we could dedicate to things that truly matter: meaningful work, deep friendships, picking up that guitar or writing that book.
By shifting our mindset and being intentional about how we spend our time, we can achieve more balanced, fulfilling lives without sacrificing performance.
Sustainable high-performance isn’t just about optimizing for wellness or productivity. It’s about adapting your effort and ambition levels intentionally toward your long-term goals. This means focusing on what’s important to you, rather than being driven by socially fueled overachievement.
❓ What would you do with 34,000 hours of reclaimed time
