The 34,000-Hour Opportunity

Emma Vallin, Organisational Consultant

We spend a staggering amount of time on social media platforms—143 minutes per day, on average, according to 2024 research from GWI. That’s over 36 days per year spent on social media. Some of the time is of course well spent (we are connecting on LinkedIn around this topic after all). But imagine the potential if we reclaimed even a fraction of these hours.

A study from Lund University found that reducing social media use to 30 minutes a day significantly improves mood, focus, and reduces stress. In addition it could free up 687 hours each year—over 34,000 hours over the next 50 years. That’s more than 2 years of our lives we could dedicate to things that truly matter: meaningful work, deep friendships, picking up that guitar or writing that book.

By shifting our mindset and being intentional about how we spend our time, we can achieve more balanced, fulfilling lives without sacrificing performance.

Sustainable high-performance isn’t just about optimizing for wellness or productivity. It’s about adapting your effort and ambition levels intentionally toward your long-term goals. This means focusing on what’s important to you, rather than being driven by socially fueled overachievement.

❓ What would you do with 34,000 hours of reclaimed time

WHO AM I IF I CAN’T RUN WITH THE BALL?

If my business had a muse, it would be Louisa in Encanto 🏋‍♀️

I watched the movie again with my kids the other day. The lyrics really speak to my mission of helping high achievers perform sustainably.

❓❓ What would you say to Louisa, to the ‘Louisas’ in your team, to yourself if you identify?

“I’m the strong one, I’m not nervous
I’m as tough as the crust of the Earth is
I move mountains, I move churches
And I glow, ’cause I know what my worth is
I don’t ask how hard the work is
I take what I’m handed, I break what’s demanded…

Under the surface, I’m pretty sure I’m worthless if I can’t be of service
Under the surface, I hide my nerves and it worsens
It’s pressure like a drip, drip, drip that’ll never stop, whoa
Pressure that’ll tip, tip, tip ’til you just go pop, whoa, oh, oh
Watch as she buckles and bends but never breaks, no mistakes
Who am I if I can’t run with the ball?
Who am I if I can’t carry it all?”

Some hours are more equal than others

Pulling an all-nighter, doing 80-hour weeks, burning the midnight oil.

There are countless cultural references and expressions of overwork, most of them talk about the number of hours we work.

Emma Vallin, Organizational & Leadership Consultant

The 8-hour workday can be traced back to the Industrial Revolution and was introduced as a way to give workers enough time to rest from heavy manual labor. In a knowledge based society, where many of us mainly work with our brains, what would be the equivalent rule? How should our workdays be structured to optimize and protect our cognitive muscles?

We have all experienced days or meetings that left us completely spent, barely able to hold a conversation with our family at the dinner table. Some tasks are just more cognitively demanding than others. A 30-minute disorganized Teams meeting with conflicts can leave us mentally drained while a whole week of working on a passion project can even add to our energy depot. These insights are particularly important when you’re in a billable hour practice or run your own business.

Or as George Orwell might have put it, had he been writing LinkedIn articles in 2023:

‘All hours are equal, but some hours are more equal than others.’

I find human capacity and performance management fascinating and I’m not surprised that it’s a well researched topic. There are numerous behavioral science studies and psychology papers exploring human endurance and how we maximize performance. From looking at what world record holding athletes have in common to analyzing iconic chess games.

I recently came across Samuele Mancona’s study about how mental and physical fatigue are linked. It was described in Alex Hutchingson’s book Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance, which I can really recommend. In the study, Mancona asked volunteers to be part of two time-to-exhaustion tests on a stationary bike. Basically, the participants were asked to cycle until they were too exhausted to continue. Ahead of the first test, the volunteers were asked to spend 90 minutes on a mentally draining computer game that required their full attention. Ahead of the second test, the participants were instead asked to watch a bland and emotionally neutral documentary.

After the mentally draining computer game the volunteers gave up 15,1% earlier on the bike test.

There were no physiological explanations to the time difference – their heart rates, lactate levels etc. were the same. They were similarly motivated in both the tests as the best performance was rewarded with a $50 prize. The difference was that when the participants were mentally fatigued, they reached their perceived point of physical exhaustion quicker.

In the study, they used the Borg scale, after Swedish psychologist Gunnar Borg, to measure perceived exertion. In his view perceived exertion is the best measurement of physical strain since it’s based on signals not only from muscles, joints and the cardiovascular system but from the central nervous system as well.

Here’s more from Orwell:

“Reality exists in the human mind, and nowhere else.”

The results of the study might make sense to us instinctively even if I for one can’t explain it. But it does make me wonder why so many workplaces are still organizing work based on hours, as if all hours were indeed created equally. Surprisingly often I meet managers who expect their team to clock 40, 60 or 80 hours per week, regardless of the kind of work the employees have done or the results generated.

Our jobs are more cognitively demanding today than ever before. The value we add, as simpler tasks are AI’ed out, is often about solving complex problems, managing change or generating ideas – mentally expensive work. Add to that all the distractions we expose our brains to every day.

I believe managing our cognitive resources will be a critical skill going forward, both for achieving meaningful work goals and for important social interactions.

So how would we organize and measure work if LinkedIn-Orwell had a say in it?

    1. USE COGNITIVE RESOURCES WISELY. Since attention is a scarce resources, be mindful what you spend or waste it on. Do a cost benefit analysis for the things you spend a lot of time on, like meetings and emails. A study published in MIT Sloan Management Review 2022 found that by implementing just one meeting free day per week companies improved autonomy by 62%, cooperation with 15% and engagement with 28%. Avoid powering through when you feel exhausted, it’s counterproductive.
    2. AUTOMATE. We make thousands of decisions every day and each decision uses a part of our cognitive capacity. To focus your decision-making energy on the things that really matter we need to automate as many decisions as possible. Barack Obama allegedly only had one type of suits to eliminate that decision every morning.
    3. HAVE STRIPED DAYS. Mix more challenging tasks with easier throughout day. Balance physical and cognitive tasks. Take frequent breaks and longer breaks. Change the environment you’re in – go work in the office canteen for an hour. Avoid de-prioritizing rest, exercise or sleep. Avoid back-to-back meetings and tasks.
    4. LEAD THE WAY. As leaders, you need to role model this way of viewing work. Be open about what you need to do your best work and what boundaries you have. As organizations we need to start rewarding and promoting responsible energy management. In business planning or when resourcing projects, make sure you are crystal on the cognitive capacity you have and how to prioritize it. Call out ways of working that misuse people’s energy.

Over to you:

How can you organize your work to get the highest ‘ROCI – return on cognitive investment’ or ‘bang for the mental energy buck?’

Are distractions keeping you from greatness?

Many of my clients experience an acute lack of focus time, what they often call ‘real work’. They are overwhelmed by the constant flow of emails, meeting invites and ‘urgent’ requests from stakeholders.

It’s not surprising. A study from Loughborough University (T.W Jackson, 2021) found that 84% of professionals always keep their inbox open in the background with 70% of emails being opened within 6 seconds of receipt. Given that the average knowledge worker receives 120 emails per day (Earthweb, J Wise, 2022) and on top of that a constant flow of Slack- or Teams notifications and social media updates, we are setting ourselves up for failure at best. Burnout at worst.

What does this availability cost? For your focus, for your health, for your productivity?

Why is it so hard to turn off distractions, even though we know it’s what we need the most?

Throughout evolution we have been rewarded for being curious. There are powerful neurotransmitters like Dopamine involved, which makes checking emails or social media likes difficult habits to control. It’s more important than ever that organizations put sustainable communication practices in place and that their leaders live by them.

And yes, in periods we might need to be more accessible. But I challenge everyone to schedule undistracted focus time at least once per day. It’s critical for our focus, wellbeing and productivity at work.

Slowing down doesn’t mean accomplishing less; it means cutting out counterproductive distractions and the perception of being rushed. – Tim Ferriss

Here are a few thing you can try:

  1. Get the Pen and paper out. Go analog when you are next solving a problem or planning an activity.
  2. Use mornings wisely. Studies show that out stress tolerance is higher in the mornings, making the first couple of hours of work out ‘cognitively expensive’. If possible, block undisturbed time for your priorities in the morning.
  3. Plan for productivity. The 52:17 rule, first described in a Muse article in 2014 is a method by which you spend 52 minutes of intensive, purposeful work followed by 17 minutes of rest away from your computer. People using this method were found to have a unique level of focus and productivity.
  4. Go Walkflecting: Walk+Reflection. A powerful practice to increase our creativity, wellbeing and productivity. Just make sure you turn off your mobile.

What could you do more of if you were less distracted?

How can you help yourself focus on what really matters?